Atmos Sneaker Releases
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atmos | hoodieoration with Nike, adidas and many more
In 2000, Hidefumi Hommyo founded the sneaker boutique atmos and opened its first shop in Harajuku, Japan. Since obsidian, the brand has multiplied with its branches worldwide. Now it sells not only sneakers but also clothes in countries like Japan USA and plans to expand to every country.
It Is safe to say atmos was the company that gave a new meaning to the world of hoodieoration. The brand had a unique approach to things, visible in every partnership. Its most iconic designs involve animals and representing them on our favourite shoes. The sneaker boutique has partnered with Nike, adidas, Puma, Vans and all the other leading brands.
Of all the fantastic hoodieorations atmos have done with other brands, there is no count of how many there are. According to sources, a new hoodie between the footwear giants is coming every month. The sole purpose of working together is to bring some of the sickest shoes to the market.
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The one shoe that opened the gateway to many notable hoodieorations was the nike sb weed strain black. In 2002, the footwear industry saw the rise of a unique design inspired by the Air Max Safari 1. It combines the Safari's colourful theme with the Air Max's silhouette.
The design, its materials and timing, everything was perfectly aligned for the hoodieoration. It was released when Nike was all into opening up businesses in Japan. The era had no internet or social media, yet the release made the headlines—any retailer who had the chance to get these shoes made a fortune of a lifetime.
Since obsidian, we have seen several hoodies of Nike x atmos; mostly, it circled the Air Max. However, atmos have started experiments by partnering with less hyped shoes such as SB Dunk Low, Court Force etc. Hommyo, the owner of atmos, has stated that Nike is undoubtedly one of his favourite companies for hoodieoration.
In 2006 and 2007, we saw the release of animal packs. Hommyo has always been interested in animals, seen on shoes like Air Max 1 Elephant. As the name suggests, this shoe had an impression of a large elephant.
Every shoe that these two giants have worked on has been a success. And the credit goes to both brands. Nike was willing to take risks, and atmos had all the crazy ideas that resulted in massive achievements.
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The other larger-than-life brand has to be adidas, which has hoodieorated with the Tokyo-based retailer. However, unlike Nike, adidas has been very limited in making partnerships.
Some of the most iconic shoes with atmos had to be glow-in-the-dark Superstars. Although users have appreciated the hoodieorations like ZX8000, the German brand has hesitated to join hands with atmos.
Most of the hoodies they have down feature a glow-in-the-dark design with a unique colour scheme, a staple of the atmos brand.
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