Performance New Balance 576 Series M576KKL | Performance New Balance Sneaker 2002R

The well-known brand Performance New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.

At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, Performance New Balance is one of the few brands that offers different widths. At that time, Performance New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.

It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.

Today, Performance New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the Performance New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of Performance New Balance shoes was stopped in right-wing radical shops.

After these incidents, Performance New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.

In recent years, the brand has boomed again, which we definitely don't begrudge Performance New Balance after its problems. Performance New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene. 

Steve Jobs was not only known for his black turtleneck jumper, but also for his grey Performance New Balance sneakers.

New Balance Men's Fresh Foam X 1080v12 in Black Blue Synthetic New Balance 550 Coming Soon in Dusty Pink Suede. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various iterations such as the 990v2, 990v3, 990v4 and more.

 

New Balance Heren Performance New Balance Heren Fresh Foam X Vongo v5 Maat 40 The Casablanca x Performance New Balance XC-72 Has the Craziest Sole in the Business. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.

 

New Balance Men's XC-72 Maat 36 Кросівки Performance New Balance сірі з бежевим also stands out. Its sleek design is often combined with high-quality materials to provide the wearer with the ultimate all-day sneaker. It offers a mix of retro style and modern technology.

 

New Balance 576 Series M576KKL buy Performance new balance white neon green, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design. 

 

New Balance Homem XC-72 Lunar New Year "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.

 

From April 2020, fans will also find the New Balance Fresh Foam Cruz MCRUZOC on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.

 

One of Performance New Balance's most popular sneakers is the Performance New Balance 550 Coming Soon in Dusty Pink Suedev5. The latest iteration of the 990 range has attracted a lot of attention with its combination of comfort and style.